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I have just started experimenting with the yellow ball. Its definitely easier to see when playing into the sun.

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Some years back I started playing with orange balls because my game wasn't that good and I needed to see them when they were off in the woods... LOL... I continue to play them even though my game has gotten better. Currently I'm playing the Callaway Supersoft with Matte finish. I love the feel of the ball and I beat several of my friends on a regular basis with it.

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If you score better- who am I to say anything.

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Yes! I’ve used yellow for years!

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I bought a box of yellow balls two years ago by mistake. I was mad that i had done it. I was playing a round ( just a beginner at 60 ) the next day and could not exchange them. Now its all I buy. Easier to see when striking the ball, different than the young lads I play with (my Sons) and just darn snappy.
I love them and would not play with anything else.

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The best reason for playing yellow comes from a study that did in the 90’s about dyslexia and on reading yellow paper. The “white” can act as negative space which then causes the body to look 2D but with yellow in the case of reading can make the word appear more 3D which makes it easier for someone with dyslexia easier to read and same with yellow golf ball the ball looks more 3D and not negative space.

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What ball is bush using in the pic? Looks like the Calloway, but it looks different...

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Whenever someone laughs at me i ask them, "When's the last yime you saw anyone playing tennis with a white ball?" There's a reason they call it Optic Yellow! The only negative to Yellow gaining popularity is I'm losing my advantage of always knowing which ball is mine. Now one of my best buddies started playing yellow and I have to start being more careful again.

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I love yellow balls and can see them better, like Sabatini, I like Titleist. I can also differentiate my ball from others too.

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I'm 70 and an avid golfer. I can't see a white ball more than about 100-150 yards which takes a lot of fun out of the game when you cant see your shots. Yellow is simply easier to see.