It's been almost two decades since the Titleist Prov1 changed the golf ball market, making its debut on the PGA Tour in 2000.
Titleist continues to dominate professional golf, but new and interesting brands are propping up to disrupt the status quo in the amateur game. Sam Uisprapassorn founded Cut Golf Co. from his garage in southern California three years after deciding he was done paying extra for premium balls.
Entrepreneurs who attempt to start equipment and golf ball companies come and go, but Cut Golf appears to be here to stay. It has seen impressive "double digit" growth year over year, and is expanding into golf fashions with hats, polos and shorts at an affordable price point. Most styles Cut offers cost roughly $20 a dozen, but its Cut Red balls are $9.95 and the high-end Cut Blue DC for lower handicaps is $29.95.
I talk with Uisprapassorn about issues facing smaller golf ball companies as they try to find their niche in the golf industry.
“I do believe that players should be brand agnostic,” Uisprapassorn said in an earlier interview. “Take [any ball] out, hit from 80 yards and in, and that’s where the true test should be. If you are on the fence [about our ball], try it out. We understand the golf ball segment has to be one of the most fickle in the industry. There is a place for us but also for anybody else.”
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Other topics Deegan and Uisprapassorn discussed:
- How does a small company get off the ground?
- Why are golf balls so expensive?
- Where can you find Cut Golf balls?
- How does Cut Golf keep its balls so affordable?