I try to keep on top of financial trends along with golf trends because sometimes, they go hand-in-hand.
This is one of those times.
The other day, I heard that the Euro had sunk to a nine-year low against the Dollar - hovering in the 1.18-1.19 range for the first time since 2006 (with a brief dip just below 1.20 in 2010).
Not surprisingly, I’ve noticed an uptick in inquiries about European golf trips from American readers lately, especially to Ireland, Portugal, Spain, Italy, Germany, and France.
Thank you, exchange rate!
Since March 2014, the Euro has slid from nearly 1.40 to 1.19, meaning that today, your money will go 15 percent farther across the Eurozone than it did just a few months ago.
In fact, the Euro may fall even further in 2015—Barclays and Citigroup have targeted $1.07 as a potential level for the currency. In that case, the 15 percent advantage vaults to nearly 24 percent against the Euro's early 2014 level.
And, with European economic instability, demand for hotel rooms and tee times is likely to be softer, too, leading to more availability and potential price cuts.
According to an article by a little publication called the New York Times last week, "Americans thinking of traveling overseas are winners in the currency swings.”
So, if you’ve been dreaming about a European golf vacation, now might be the perfect time to take it…or at least book it.
Normally, this news would only affect countries in the Eurozone (i.e. not the UK, the best golf destination of 'em all in Europe). However, the dollar has made decent gains against the British Pound in recent months (about 12% since July 2014). Still, your money will go farthest in the Eurozone, but you will get some extra bang for your buck in Great Britain now, too.
(The dollar has also made gains in the last year against the South African Rand and the Australian Dollar, so keep that in mind if you're mulling over a longer trip.)