Whenever the azaleas start to bloom at Augusta National, so, too, does The Masters-themed merchandise from all sorts of golf apparel and accessory brands.
Green and white, with a splash of yellow, are the perfect spring colors to mix with 'a tradition like any other.' To many, The Masters signals the traditional start of the golf season. Golfers in seasonal climates well north of Augusta National are just itching to get started.
That means they're ready to invest in new golf clothing in anticipation of a long, enjoyable summer playing golf. Brands are eager to capitalize on their enthusiasm. Here's a look at some Masters golf apparel that have our attention. Get that credit card ready! These are the polo shirts and swag you can get your hands on without walking into the official Masters merchandise tent.
USWING Limited Edition Master Green series sunglasses
These incredibly light sunglasses from USWING ($650) are truly limited edition - only 99 pairs of each style are being made. They come in electric green frames with yellow tips. All seven styles - Birdie Prime, Birdie Style, C.T. Pan Signature Series, Eagle Prime, Eagle Elite, Golfer Elite and Rose Edition - are ultra-light at just 21 grams, offer UV400 protection, block out 80 percent of blue rays, include a greyish/green tint like pilots use to keep calm and focused, and allow you to see subtle undulations on the course and especially the greens. They are also water-repellent. Phil Mickelson is a brand ambassador.
TRUE Linkswear 'Members Only' collection
The annual release of TRUE linkswear's ‘Members Only’ shoe line pays homage to the Masters. Three limited editions are available in distinct styles - the FS Slide, the OG 1.2 and the FS-01 shoes, as well as the All Day Polo, and Lux Tech Hat. TRUE customized each one with special hints of azaleas, signature Augusta green accents and other unique branding elements. For example, the Members Only FS Slide ($99) features an Augusta-inspired, ultra-plush Champion's Green insole, along with additional azalea pull tabs as well. The comfy, premium-leather FS-01 ($189) offers gold aglets and an Augusta-green heel pad. The OG 1.2 shoe ($179) highlights the Augusta-inspired 'Members Only' logo the best.
Olukai's Lone Palm golf shoe collection
Palm trees aren't normally associated with Augusta National, but there is a single palm still standing on the par-3 4th hole, which is appropriately named 'Palm'. The Masters website tells of its backstory. Olukai, the California-based company known for its comfy sandals and growing popularity in its golf shoes, has created the Lone Palm collection to celebrate this tropical connection to Augusta. Olukai's entry into the golf shoe game has been gaining traction. The Lone Palm collection weaves in the iconic green hue from the winner's green jacket, a red palm reminiscent of the tournament logo and No. 4 listed on the footbed to celebrate the fourth hole and a leather tongue/heel resembling a golf ball.
The Lone Palm collection offers the Manele Breathable Golf Shoe, a lightweight sneaker ($150) with a collapsible heel that can transform into a sandal-like experience; the Wai'alae Leather Golf Shoe, a waterproof leather shoe ($160); and the Lae'ahi Breathable Slip-On Shoe ($120) for those of us who like slip-ons over bending over to tie laces all the time.
Waggle Golf - The Azalea Collection
If you didn't already know, garden gnomes are the Masters merchandise of choice these days. Waggle Golf has pulled together a mix of items in its new 2024 Azalea Collection. The Grounds Crew polo shirts ($69) feature gnomes on the job maintaining their favorite golf course. The Founder's Crewneck ($79) highlights that dark Masters green with Waggle branding across the chest. Of the two headwear styles, our favorite is the Gnome Hat ($35).
TravisMathew Our Favorite Time of Year Collection
The name says it all for TravisMathew. Masters fans can pick from four different polo shirt designs ($99.99) in the Our Favorite Time of Year collection. Both the Standing Invite and Azalea Season polos showcase Augusta National's signature flower. They're classy enough to wear to any golf tournament, whether you're competing or watching.
Sun Mountain's Mid-Stripe 14-way Stand Bag
A new color combination of white, jade and azalea give the Mid-Stripe 14-way Stand Bag an Augusta-like look. This patent-pending vinyl golf bag ($369.99) features all the Sun Mountain touches - a built-in handle; durable, easy-to-operate leg system; and ample pockets, including a double velour-lined valuables pocket and a magnetic range finder pocket.
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